As though Teenage Fanclub had a baby with Alvvays, My Bloody Valentine, and Johnny Marr, this is a melodic and still down-low guitar-based rock album. Lovely to hear. Will re-listen.
One of the strongest Swedish rock albums in recent years; good melodies, sound, song, but where they fall a bit flat are the tired lyrics and, ultimately, into the trap where some rock bands want to sound like their idols a bit too much (Oasis/The Beatles), something which doesn't lead to innovation.
Imagine some high-school kids who've merged with Teenage Fanclub and Big Star, and you have this...somewhat.
Seriously, listen to this if you're a fan of lovingly crafted rock music. There's diversity between songs! There's a lot of catchiness. Some of the content is stolen but, by jove, they stole well!
In spite of this band being racist, homophobic, and anti-feminist (just check the lyrics to 'One in a Million' and Axl's fights against Nirvana) I do actually dig some of the songs here.
I really dig their first album, Pure Particles, which was a lot of fun in a brief period of time. Now they've signed with Sub Pop, the record label, which hasn't really changed their music or seemingly their fun perspective. Songs are about the import of proper alcohol quality and making a really pop song; there's a lot of ironic sensibilities strewn across the album.
Don't miss this lot. Very lovely melodies, songwriting, and collaborative song. Power pop meets twee indie.