The Gramophone Co., Ltd.

The Gramophone Company Limited was a British phonograph manufacturer and record label, founded in April 1898 by Emil Berliner. It was one of the earliest record labels.

The company purchased the His Master's Voice painting and trademark rights in 1899, using its artwork and the "His Master's Voice" phrase on its phonographs and releases. The company had an affiliation with the American Victor Talking Machine Company, who also began using the artwork.

In 1931, The Gramophone Company partnered with the Columbia Graphophone Company to form Electric and Musical Industries Limited (EMI). The Gramophone Company continued as one of EMI's music labels until 1973, when it became EMI Records.