Postcard Records

Postcard Records is a British, Glasgow-based independent record label founded by Alan Horne in 1979, as a vehicle for releases by Orange Juice and Josef K. The label's motto was "The Sound of Young Scotland", a parody/tribute to the Motown motto; its logo featured a cartoon cat beating a drum. Although short-lived, Postcard was a key influence on the C81 and the later C86 indie-pop movements.

The label's first release, in spring 1980, was Orange Juice's, "Falling and Laughing", which was jointly financed by Horne and band members Edwyn Collins and bass guitarist David McClymont. The label went on to sign such bands as Aztec Camera and The Go-Betweens, before winding down in 1981 shortly after Orange Juice left to sign a major deal with Polydor. In 1984 Horne then started a new label as part of a deal with London Records, called Swamplands, releasing a handful of singles before folding. He then resuscitated Postcard in 1992, releasing various new albums and retrospectives until 1997.

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