His Master’s Voice

His Master's Voice was a British subsidiary label, founded in 1909.

It was originally a sub-label of the Gramophone Company releasing classical music. From 1952 to 1967 it also released pop music and signed American talent for British distribution. From 1967 to 1973, it reverted to being a classical music sub-label again. In 2003 EMI divested the "His Master's Voice" intellectual property to a separate retail business.