EA Sports

EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements, it soon grew up to become a sub-label on its own, releasing game series such as EA Sports FC, PGA Tour, NHL, NBA Live, and Madden NFL.

Most games under this brand are developed by EA Vancouver, the Electronic Arts studio in Burnaby, British Columbia as well as EA Orlando (formerly Tiburon Studios) in Orlando, Florida. The main rival to EA Sports is 2K Sports. Notably, until 2018, both companies competed over the realm of NBA games, with 2K releasing the NBA 2K series. Konami is its rival in association football games with their own series, eFootball.

For several years after the brand was created, all EA Sports games began with a stylized five-second video introducing the brand with Andrew Anthony voicing its motto, "I… More