Avatar Records is a Tel Aviv-based independent record label and digital distributor specializing in electronic music, providing music to online retailers including Apple Music, iTunes, Spotify and Beatport. The company was founded by Avichay Avigal and Peter Eibenschutz in 1997. The label initially had an alliance with NMC Music, when it first started as its subsidiary. Later, Avatar was in collaboration with BNE, before finally becoming a fully independent label.

Projects released on Avatar include albums from Asia 2001, Goa Gil, Nimba, The Nommos, Electric Universe, Toi Doi, Thomas Leer, Lumen, Ocelot, Pete Namlook & Mixmaster Morris, Jupiter 8000, Overdream, Enichkin, Celtic Cross, Becoming.Intense & Pharmacore, Prana, Sandman, GMS, Hux Flux, Orion, Indoor, The Infinity Project, Cydonia, Synchro, Sonic Scope, Psychoz, Astropilot, Elysium, Reflex. and more.