The Ipana Troubadors

The Ipana Troubadors (aka The Ipana Troubadours) was a musical variety radio program which began in New York on WEAF in 1923. In actuality, the Troubadors were the Sam Lanin Orchestra. They opened the show with their theme, "Smiles."

The show was sponsored by Bristol Myers' Ipana Toothpaste, and it was during this period that Bristol Myers introduced the slogan, "Ipana for the Smile of Beauty; Sal… More