Snow Man is a Japanese idol boy band formed by Starto Entertainment (formerly known as Johnny & Associates) in 2012. The group was previously a sub-unit of Smile-Up pre-debut trainee group, Junior. The group's activities focused on acrobats and stage play. Along with SixTONES, Snow Man made their official debut on January 22, 2020. The group's simultaneous debut marks the first time for two groups to debut on the same day in the company's history.

Snow Man makes the best selling debut group since KAT-TUN in 2006. D.D./Imitation Rain is the best-selling debut release in Asian history with more than 1.8 million physical copies sold, it is also the first male idol single in 17 years to stayed in the top 100 of the Oricon chart for more than 100 weeks. Since their debut in 2020 the group sold 11 million physical copies in Japan. In 2021, their debut studio album, Snow Mania S1, sold in the first week more than 841k physical copies, and became in the best selling first week for a boygroup studio album in Japan history, and in the second best week for a debut album in the country history. Their single Grandeur was the best-selling release of 2021 in Japan with more than 1 million physical copies sold, with this Snow Man became the first male artist since L'Arc~en~Ciel in 1999 to have two consecutive years a release that sells more than a million copies. Their total physical sales in Japan are 20 million copies.

In January 2022, Snow Man moved from label Avex Trax to Ment Recording. Ment Recording is a newly established joint label between Avex Entertainment and Smile-Up. The other group from the same company and under Avex Trax, Kis-My-Ft2, moved to Ment Recording as well.