Rare is the third studio album by American singer Selena Gomez, released on January 10, 2020, by Interscope Records. As the executive producer, Gomez worked with many producers, including Ian Kirkpatrick, Jason Evigan, Mattman & Robin, Sir Nolan, Simon Says, The Monsters & Strangerz and David Pramik. Described by Gomez as her "diary from the past few years", Rare is a midtempo pop and dance-pop record, taking cues from electronic, latin pop and R&B styles. Lyrically, the album explores themes of self-love, self-empowerment, self-acceptance, and self-worth. Guest features on Rare are from rappers 6lack and Kid Cudi.

The album was promoted by two singles prior to its release: The lead single "Lose You to Love Me" was released on October 23, 2019. The song topped the Billboard Hot 100 and became Gomez's first number-one single in the United States. "Look at Her Now" was released a day after the lead single, peaking at number 27 on the chart. Coinciding with the album release, the title track was made the third single, peaking at number 30 on the Hot 100. Rare received positive reviews from music critics, who praised its production and cohesiveness, with many calling it Gomez's best album to date. The album topped the charts in Argentina, Australia, Belgium, Canada, Estonia, Lithuania, Mexico, Norway, Portugal, Scotland, and the United States.

A Target-exclusive edition of Rare additionally includes five of Gomez's standalone singles released in 2017–2018: "Bad Liar", "Fetish" featuring Gucci Mane, "It Ain't Me" with Kygo, "Back to You", and "Wolves" with Marshmello. The vinyl edition of Rare adds "Feel Me" as a bonus track. A deluxe edition with three new tracks, including the fourth single "Boyfriend", was released on April 9, 2020.