Hyperpop (sometimes called bubblegum bass) is a loosely defined electronic music movement and microgenre that predominantly originated in the United Kingdom during the early 2010s. It is characterised by an exaggerated or maximalist take on popular music, and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, hip hop, and dance music.

The hyperpop music scene comes from a mix of different music styles. It's often linked to A.G. Cook, a musician from England, and his record label PC Music. Other artists connected to hyperpop include Sophie and Charli XCX. Music associated with this scene received wider attention in August 2019 when Glenn MacDonald, an employee of Spotify, used the term "hyperpop" for the name of a playlist featuring artists such as AG Cook and 100 gecs. The style got more popular with younger people through social media, especially TikTok. Some people think the COVID-19 lockdowns helped it spread. After the term "hyperpop" was used, many artists in this style did not like the label and even said the microgenre was "dead" starting in 2020.